Roger Williams Automotive Coach

Best Selling Author of Synergistic Selling

Synergistic Selling

Technology & the Internet

86% of car buyers reasearch their purchase online. 84% of car buyers are on Facebook. As the Automotive Coach, Roger is on top of those stats and holds his teams accountable to growing with the online world of selling.


The people process is the single highest ROI process that any dealer could encounter.  If you are excellent at building a team of sales professionals, growing them as sales professionals, adding value to them and helping them believe in something, then that teamwork will make the dreamwork.

Sales Skills Training

Training your team adds value to them. Roger teaches The 7 Steps to the Sale and 7 Steps for Productive T.O. (Turnover) "Handoffs".

The Salesperson Life Wheel

With 30 years of experience in the automotive industry, Roger knows the Life Wheel of a Salesperson and his goal is to get every one who wants to learn how to be personally successful and how to add value to the bigger picture.

Growing and Cultivating Your Own Closers

Everyone wants good closers.  They could be in that front office, and you just have to tap into their talents.  Using Roger's strategy, your dealership can have effective closers.

Gross: Back to the Basics

Modern technology + old fashioned tecniques will positively give you the perfect relationship to win gross. It's going to involve daily training meetings and manager involvement.  Roger identifies the gross killers and the gross-killing closes.  Then you will learn the lesson that going back to the basics will capture your lost gross.

Fletcher CDJ Testimonial Video

General Sales Manager Nate Brown from Fletcher CDJ gives hs feedback on an AC event in Sherwood, Arkansas.

Blue Ribbon Auto Group Testimonial Video

Owners Dwight Spencer & Buddy Spencer from Blue Ribbon Auto Group in Salisaw, Oklahoma give their personal experience after an Automotive Coach Sales Training Event.

Floyd Traylor Honda Testimonial Video

Owner Floyd Traylor, along with his managers Ryan Crumb and Kevin Bullard give their testimony of an Automoitive Coach Sales Training event at their Honda dealership in Fort Smith, Arkansas.


Automotive Coach


Where's Roger Going Next?!

No upcoming events.

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Stop Selling Cars & Help People Buy Them

Roger Williams, Automotive Coach